Benefits of using a people counter in a retail store



While people counting technologies have been around for a considerable amount of time, most retailers do not take advantage of this solution. Retail store owners that fail to realise the importance of this technology lose out on the immense benefits.

Here are the biggest benefits that a people counter can have for a retail store:

  • Customer behaviour insights: A people counter is of the utmost importance in understanding your customers without a lot of money and time investments. If you place a people counter near your store entrance, it will give you a treasure trove of data about the customer metrics.

  • Optimizing staff scheduling: When it comes to your in-store staff, you want your floor to be peopled by optimal staff so that there is no wastage of resources. A room occupancy sensor or an occupancy sensor in conjunction with a people counter can provide data about customer behaviour so that you can schedule your employees accordingly.

  • Customer conversion rates: If you are serious about conversion rates, as any store owner will be, a people counter will help immensely. It can measure the number of customers buying products versus the total number of people walking into the store.

  • Measuring and improving marketing: You would want to know how well your marketing efforts are paying off. A people counter can help you measure it in a real-time scenario. It can measure the number of people frequenting your store in the wake of a TV commercial or a radio jingle, and you can thereby calibrate your business accordingly.

  • Understanding external factors: It is not just day-to-day data that can be analysed with a people counter. You can also weigh the aggregate data over several days or months to get deep insights into trends affecting your business.


People counters can also help with office space planning to ensure social distancing in the workplace as well as in your retail store during this Covid-19 pandemic and ensure that your business is compliant with health guidelines.
Location: Australia

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