All You Wanted To Know About People Counters

People counter

People counters are electrical devices that count the number of people that pass through a certain area. The technology employed ranges from basic solutions based on light beams to more advanced specialised sensors based on stereo cameras or time of flight sensors. Video analytics systems can do this with standard video security cameras.


But why is it vital to keep track of how many individuals are present in buildings and facilities? There are several reasons for this, ranging from security concerns to operational optimization and financial efficiency.


People Counters in Evolution

People counters have been around for over 20 years, but owing to data errors and technology constraints, they had not been effective in giving helpful insights. However, in recent years, people counters have boasted of more than 95 percent accuracy and provide important data such as consumer product preferences, visitor gender and age, and extensive footfall analytics.


Manual Clickers were first launched in 1970, followed by Pressure Sensitive Mats in 1990, Infrared Beam Counters in 2002, Thermal Counters in 2005, and Wi-Fi and Video Counters in 2011. Today, AI and computer vision empower people counters.


How do people counters help

People counters may assist in evaluating and comparing the number of people visiting establishments before and after the execution of any campaign, and while early sales may be low, marketing efficacy is regarded as high.

When sales fall over time, simple tracking of the number of individuals who enter and buy something vs the number of people who do not buy anything might help discover the root of the problem. 


Increase Sales & Conversion

People counters enable offline retailers to increase sales and conversion by combining several factors such as:

  • improving store layout using heat map data 

  • understanding customer preferences based on dwell times

  • Personalising product offerings based on customer age and gender effective staff allocation around store peak hours.


Optimize Staffing and Labour Costs

Rising labour expenses are a key source of worry for offline retailers in both established and emerging nations. People counters assist businesses in understanding how to manage labour expenses by providing store conversion rates and peak hour statistics. The store conversion ratio is an important indicator for retailers since it provides information about the performance of their sales team.


People counter can offer deep insights to help your business grow.
Location: Australia

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